Herrero Crespo, Ángel; San Martín Gutiérrez, Héctor; Collado Agudo, Jesús; Salmones Sánchez, Maria del Mar Garcia de los
(Cátedra Fundación Ramón Areces de Distribución Comercial de la Universidad de Oviedo, 2015-11)
This paper focuses on the customer
-
base
d brand equity for a regional tourist destination, and develops a
theoretical model including the causal relationships between the dimensions of brand ...